You are an aspiring blogger. You write amazing content greatly and have put great time and energy into your posts. With all the talent and hard work, you probably think your work will be instantly widely read and appreciated; it has the quality and content after all! However, having a successful blog is not dependent merely on the content. It takes a lot more effort. This is, in fact, where most rookies in the blogging world make mistakes. You may be a terrific blogger, but unless you invest in promoting and propagating your blog, you’ll never get a decent readership; let alone a huge one.
Good writing and proper content is indispensable to get readers, but there are also other more important factors such as Search Engine Optimization (SEO), social media promotion, and proper keyword usage, etc. that determine the readership of your blog. So here is a hodgepodge of tips and SEO guidelines to help your blog grow and get readers.
A blog, site or any sort of web page simply cannot be successful without proper SEO, which is the practice of using different techniques to make your site more visible in the search results page. The goal is to improve your page’s search engine ranking. Since most of the internet surfing process begins with a search engine, you simply cannot neglect this factor.
Numerous SEO tactics are used online, including some unethical and illegal ones; since these might get your site suspended or get you penalized, we’d rather not discuss them. So here are some fully legal and effective SEO guidelines for your blog:
Keywords: Keywords are crucial to get discovered by search engine bots. These are the user’s query that the search engines will look for. Use your keywords wisely and generously, but avoid overusing (or ‘stuffing’) them because this may appear malicious to the bots. Instead, try to revise the excess keywords by replacing them with other similar alternatives. Strategic placement of the keyword such as on the top of a page is also an effective option.
Meta-tags: Meta-tags are keywords that are visible to the search engines but not to the readers. Since it is not always possible to use the target keywords in your page, these ‘meta-tags’ or ‘metadata’ come in as a very useful option. Use your metadata wisely and don’t use irrelevant or excessive tags because you could face negative consequences.
Linking: Linking is one of the most important SEO guidelines because search engines also consider the amount of links to your page as well as the amount of traffic to determine your place on the result page. Therefore, spread the word and exploit social media, partner blogs and other online platforms to link to your page.
Blog more: the more new posts you put up, the more relevant the bots will find you and give you a better ranking on your roster. Plus, it also makes you look more passionate and professional.
More links equals better rankings but guess what? According to SEO rankings, inbound links from social media sites have even greater weight to determine your position. As a blogger, you probably use other social media platforms as well. Therefore, use these platforms to propagate your site’s link. Publicize them in your Facebook, Instagram and Twitter posts and attach a link to your page. Apart from being a great SEO option, it’ll also bring your work to the attention of people in your social media circles and their respective circles too. This is basically a must-do for any new blogger because this is where most of the primary readership comes from.
Be a guest; invite some too
Writing guest posts on other blogs and having others write some for you is also very helpful in establishing your blog. Now, getting other blogs to let you post or to post for you might be difficult when you’re new in the blogging scene. However, you can use some insights and connections to get this done since it’ll definitely be worth it. Remember to include a link to your own page in the guest post so other readers can discover your blog. Furthermore, this gives you the added benefit of more inbound links as well.
This may seem somewhat far-fetched to you if you don’t have much IT knowledge. But trust me, it isn’t. There are numerous analytics tools out there to choose from, but for beginners, it is better to use Google analytics. It will give you a lot of insights regarding your blog including number of visits, where and when most traffic is coming from, which posts have more viewership and which sites are sending you more traffic. Study these pieces of information and use the data to find out what category of posts your readers enjoy more, what time is most optimal for posts and what sites you should link more to and post accordingly. Analytics will get you a lot more readers than by merely posting randomly.
Use a keyword analyzer
As being said in the first point, keywords are crucial for SEO; hence, it’s extremely important to use the right ones. Use a keyword analyzer to figure out the most popular keywords related to your content and use these whenever possible. The AdWords Keyword Planner is a useful tool from Google that can help you with this purpose. Just type in the terms you have in mind and it will list out the related and relevant keywords along with their search frequency. Among other options are keywordtool.io and wordstream.com, which are also quite popular and efficient.
Once you use these tactics, we assure you that you will see your blog grow and reach a wider audience. Gather good materials, focus on your articles, design your blogs well and watch as your growing readership appreciates you and your work. With the right combination of talent and tact, nothing can hold you back. It is true!
Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.