Friday, May 20, 2016

The Secret Recipe to a Highly Successful SEO Campaign

Do you have an online business or are you planning on starting one? Do you want to improve your website’s search engine results ranking? Can’t afford to pay someone to optimize your website for you? Why not do it yourself? 

But let’s face it, search engine optimization can be daunting. You need to familiarize yourself with web design, as well as, content writing. Even the most experienced SEO consultants can sometimes find it mind-boggling and at times find the task tedious. SEO is constantly changing and evolving so there’s no perfect recipe. What’s good now may no longer be useful a few months later. Also, it’s better to focus on organic SEO instead of inorganic SEO which yields instant but short-term results.

To get you started, you first need to have a truly good product or service. If you’re not selling anything and your website focuses more on sharing information, it needs to have high quality content. If you can’t be proud of it, don’t expect others to like it. 

Speaking of high quality content, there are a lot of ways you can ensure this. First, highlight what makes your product a good one. What are its features and benefits? How is it used? What is it for? It will be a good idea to come up with a guide about your product, too. Add in some pictures or images with the instructions. Finally, it will help draw more people to your site if you have research to back up your product. For example, if you are selling products from various essential oils, you may also want to post articles supporting the benefits of those essential oils. You also need to have the willingness to learn. There are online tutorials that can help you for free or if you have some cash to spare, you can also sign up for formal training or attend various seminars. Following respected blogs or websites that are trusted for knowing all the latest updates and tricks can help enhance your knowledge as well.

It also makes sense to know about the industry you are in. Keep up with your competition and always watch out for the latest trends, breakthroughs and discoveries; whatever industry you are in, be it cosmetics, healthcare, or entertainment.

Next, you need to have a basic understanding of how keywords work. You know those terms you enter in the search engine when you’re looking for something? These helps search engines narrow down their search to bring the user the most relevant results. This is why those keywords are important. They tell search engines and its users what your website has to offer. You should be aware of which ones you’re targeting, be it short terms or long tail keywords.

A good social signal is a must as well. Enter social media marketing. This is a no-brainer seeing how social networking sites like Facebook, Twitter, and Instagram are so popular. It’s also one of the easiest ways of letting people know about your product and services.

You also need to learn how to collaborate and how to get backlinks. These will not only get you more traffic but it will help you tell search engines that your site is trustworthy as well. The more respected and popular the site your link is in, the stronger the boost you get.

Maintain your reputation by always keeping your site fresh and updated. Let your customers know that you care by always replying to their questions both in your website and in social media. This is one more reason why you should have a useful product or service.

Finally, you need the patience to learn and the perseverance to see your website through. It is not going to happen overnight and you will have to put in a lot of time and hard work before you see the fruits of your labor. If you have these qualities, then that’s already half the battle.

Monday, September 21, 2015

Top Magical Things Google Search Engine Can Do

It’s quite amazing how the internet is able to surprise us with the little tricks it pulls on us, and Google is no different. I have to admit I have used Google for more than just looking up the best recipe for dinner. Google has helped me bring out the more outspoken part of me through Twitter or YouTube, direct me to the nearest pizza place, and basically organized my life. It has been my savior for all the crazy stupid questions that popped in my head but was too afraid to ask out loud. But aside from being beyond helpful, Google has a wacky side too. And I learned this through some social media marketing stuff on Facebook.

While I was scrolling down my news feed one day, I came across a friend’s post that talked about the amazing stuff that the Google search engine could do. Curious, I decided to Google the tricks and try them out. First, I asked Google to do a barrel roll AND IT DID! If you type “books/songs/movies by author/artist/actor”, it’ll give you a list of all the works of the person you searched. You can even listen to music through the search results! Found a photo but don’t know who owns it? Upload it through Google and it’ll help you find out where it came from. It’ll even help you narrow down search results based on size, color, and type of photo you’re looking for. If you want to travel back in time to the year 1998, just type “Google in 1998” and enjoy the flashback.

Let’s say you want to know which team is leading in today’s NBA game. Just type in your team and Google will give you the scores. How about filtering your search results from pesky articles? Just place the minus sign (-) after your keyword and type the related topics you want to avoid, like Kanye West-Kim Kardashian. And if you’re in the mood to play games, Just type “Zerg Rush” on the search engine and you can start playing Starcraft. Type “Atari Breakout” and enjoy a colorful Easter egg hunt while searching for what you want. If you want Google to answer a math problem or do conversion, just type it and Google will do the rest. 

Star Trek fans are also going crazy because you can set the language settings to Klignon, or basically any language you prefer. If someone asks you what time it is, Google can not only give you an answer to that but it can also tell you what time it is anywhere in the world. I was once looking for a bookstore and Google Maps became my new best friend. If you’re looking for a certain file type just enter “filetype:pdf” followed by the keyword and it’ll narrow down your searches to pdf files. It’s also useful for .docx, .pptx, and .xlxs files. I also heard that you could actually play Pacman on the Google logo! Try typing the word “recursion” and figure out what you’re missing. I must say, I was confused for a few moments until I put two and two together.

So there was a TON of stuff that I was missing out on before I found Google, and after I ran through all the extra things it can do I would definitely bow down to them for creating such a fun and stimulating way for users to learn new things. I guess they’ll never stop growing, never stop innovating; and I really hope they won’t because I would be (literally) lost without the magic of Google.

Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.