Wednesday, January 21, 2015

Through the Google lens: Search trends January 9-15

This time of year may be cold and dark, but there was plenty to brighten our days—and keep us searching—this week. 

Top of the pack
El Capitan is a stunning sight on a normal day—the sheer granite face rising above the valley in Yosemite National Park is hard to miss. But this week, people around the world had an extra reason to keep their eyes on El Cap: two mountain climbers, Tommy Caldwell and Kevin Jorgeson, made history on Wednesday when they completed the first ever free climb of the 3,000-foot wall. Searches for [el capitan climb] went up more than 1,000% as people looked to learn more about the feat.

Back on firm ground, Ohio State beat #2-ranked Oregon in an upset victory in the College Football Playoff championship. Though the Buckeyes may have won on the field, the Ducks still held the top of the search charts, with more than 2 million searches on Monday. People were also searching for the teams’ top players, especially Ohio State quarterback Cardale Jones, who announced this week that he had decided to stay with the team for another year, passing on the NFL draft. (His Oregon counterpart in Monday’s game, Marcus Mariota, made the opposite call.)

Glitter and glamour
We’re officially in peak entertainment awards season. The “72nd and final” Golden Globes took place on Sunday with hosts Amy Poehler and Tina Fey. Of particular interest on search were Jane the Virgin and its star Gina Rodriguez, whose win was considered a surprise and whose speech was considered a win, and The Honourable Woman’s Maggie Gyllenhaal, who gave a quietly passionate speech about women in Hollywood. And Michael Keaton, who won best actor in a drama for the film Birdman, brought some company with him to search, as well as the ceremony: his son and “best friend,” Sean Douglas, who spiked in search after Keaton sang his praises in his acceptance speech.

Then just when we’d finished analyzing the Globes’ winners and losers, the Oscar nominations were announced, meaning we officially have just over a month to catch up on all the films before the ceremony on February 22. Top nominees include BirdmanThe Grand Budapest Hotel, and Boyhood. (Someone get Sean Douglas a tux rental for February.) Want help with your Oscar pool? There’s no telling which film will win, but over the past year, the title of top film in Search is a close race between Boyhood and The Grand Budapest Hotel


Finally, in addition to all the glitz on the red carpet, there was a different kind of glitter in search this week. A start-up business that lets you “ship your enemies glitter” went viral, giving you a new way to show that special (un)loved one how you feel. Millions of clicks and a website crash later, the founder is now saying he wants to quit. All that glitters is, apparently, not gold.

Tip of the week
Time to catch up on all those movies you haven’t seen. Just say “Ok Google” then “movie times” or “Selma movies times” and you’ll get a list of theaters and films playing near you.