Friday, May 23, 2014

Google Panda 4.0 Now Rolling Out; A New Panda Algorithm

Last night was pretty wild, with Google confirming an update over the weekend targeting spammy queries and also Google's Matt Cutts posting on Twitter that Panda 4.0 was released.
This is a new Panda algorithm, not a refresh that we've seen almost monthly but enough for Google to name this 4.0, which means a new algorithm update to it.
Google's Matt Cutts told us at Search Engine Land that this Panda 4.0 update impacts ~7.5% of English queries to a degree that a regular user might notice.
Also when I spoke to Matt Cutts, he made it sound like this update may appear gentler for some sites but it does lay the groundwork to future changes in the direction of a softer and gentler Panda algorithm.

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