EXACTLY WHAT DOES A SEO
CONSULTANT DO?
Firstly,
an SEO Consultant gets to know and understand your company's online presence.
This can include your core websites, additional websites you may have acquired
or created, back link profiles and Facebook pages; in fact any part of your
overall presence on the internet. His / her job is to report on his fact
finding and analysis.
5 Things you have to kept in
mind while dealing With a SEO Company or SEO Consultant
So
what I meant to say was with a title like that the best thing is to link to Google’s own SEO
guidelines I will provide a short summary of those to make it
easier, but first let’s look at other common signs of a
deceptive SEO company or SEO Consultant.
1.
We will rank you position #1 for your keywords
The strongest of Google’s
guidelines is that no one can guarantee you position #1 for any keyword, so if
your company or consultant offer any guarantee they’re simply not being
truthful. Time to abandon ship!
2.
We can’t tell you how we do it
This often means they done or
are doing very little, most information about your site is publicly available
anyway, such as the links to your site, and even the average position of some
or most of the keywords your site ranks for.
3.
If you stop paying our monthly fee we remove the links to your
site
That is also a sign that they
either never actually built any links in the first place, or if they did they
did, they were most likely automated links of low quality or possibly even
links that are damaging your site, the recent and current algorithm updates
targeting that practice is called Penguin update.
Think about it for a minute, you
stop paying them and they will waste more time removing links? I think not!
They will just move along and spend time looking for the next victim.
4.
Hidden keywords – cloaking – e.g. white text on white background
If you are in doubt whether
someone has ever used this tactic on your site do the following on a few pages,
start at the top or bottom and highlight all the content, you can also do this
by using Control +A on windows and Command +A for Mac. Doing this will reveal
any hidden text if there’s any.
5.
Different content for users and Google
I recently audited a site that
had suffered some sudden drops, so a penalty was applied, within minutes I
identified no less than 600 pages loaded with keywords and links to other
sites, and none of those pages were actually visible to a normal web visitor or
linked from anywhere on the main site navigation and the 100 or so pages that
composed the user view able part of the site.
What To Do?
If any of the above is happening
on your site, I strongly recommend that you first change any passwords you’ve
given to anyone for that site and then stop all contracts.
In case you missed it above here
it is again for good measure the link to Google’s own SEO
guidelines, and below you’ll find the main points to look out for
and questions to ask when hiring an SEO company or consultant.
What can SEOs do
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies
Some useful questions to ask an
SEO include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what time frame? How do you measure your success?
- What’s your experience in my industry?
- What’s your experience in my country/city?
- What’s your experience developing international site?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Hope It helps you lot !!
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