Choosing a domain name for your business follow the below strategy
1. Brainstorm for 5 of the Best Keywords that fit Your Niche - A lot of times you can come up with a variation of a decent search term that works for your exact niche. For example, if you are advertising and marketing weight loss, you may look for for a domain name that has the keyword "weight loss" in it.
2. Make it a dot-com - Contemplate about this question...What is the first thing you think of when you hear a web site address? Does your brain say to you .com ought to go at the end of it? In the United States, most people typing in a domain name will type ".com" by default.
3. Create and Meet Expectations when Choosing a Domain - As soon as someone hears about your domain name for the 1st time, they ought to be able to accurately guess the type of content that might be found there. Choosing a Domain name like Paypal.com, SendOutCards.com, CarMax.com and WebMD.com are a few examples of this. Choosing a domain name like Expedia.com, Amazon.com, Ebay.com, and Trulia.com required far more branding because of their unique names
4. Choose a Domain Name that is Short and easy to spell - Shorter is better. A short URL is easier to remember and far less likely to be misspelled than a long one. For obvious reasons, steer clear of choosing a domain name that by its nature is hard to spell or confusing.
5. Company names and brand names - On every occasion possible, register your business name as your main URL. It's what people usually look up first when searching for your company web site.
6. Personal Brand Names - Register your own first and last name as your URL if you are a marketing consultant, critic, or other professional whose popularity in your field is critical to attracting clients. Think DeanEthridge.com. You have several possibilities here, and even if your name is taken, try to locate a variation of your name such as deanethridgeonline.com.
7. Defend your brand with additional extensions - While the ".com" extension is the most popular, as a protective measure consider also choosing a domain extension of your original URL. Secure the .net, .info, .biz and similar extensions. If you do business internationally, think about choosing a domain extension, also (such as .co.uk).
8. Buy up common misspellings of your domain name - That way, you don't leave traffic on the table - and competitors won't be able to buy the misspelled domains and tap off traffic intended for your website.
9. Consider choosing a mobile domain name - With mobile devices becoming more popular, big companies are starting to register and develop their .mobi sites specifically for cellular users.
10. Avoid long hyphenated URLs - One common practice a few years ago was choosing a domain name with strings of keywords separated by hyphens. The reason? It was thought that you would get higher rankings in the search engines if these keywords were in your URL. This strategy led to some ridiculously long URLs prone to misspellings and confusion.
11. Stay away from Copyright Infringement - This is a mistake that isn't made very often, but can kill a great domain and a great business once it does. To be sure you're not infringing on anyone's copyright with your site's name, visit copyright.gov and search before you buy.
12. Register domains for as long as possible - A final word of advice: register your most important domain names for a minimum of several years so they don't expire out from under you.
Hope it helps you..!!
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