Ecommerce SEO Marketing Strategy

An ecommerce SEO strategy will, of course, have a number of features that are very similar to those that any website would implement. In the modern age of the Internet, this means the provision of high quality and fresh content as well as the development and generation of effective and efficient links.

Exposure for your ecommerce website is essential and search engine optimisation (SEO) has proven to be one of the best and one of the most effective forms of online marketing available.

Product Content

It can seem a real challenge to perform extensive SEO on an ecommerce website. There are, after all, many pages and a lot of product pages may only be very slightly different. The temptation is to use product descriptions and reviews that have been created by the manufacturer or retailer but, from an SEO standpoint, your best bet is to write unique content for every page and ensure that you use canonical links to avoid duplicate content penalties.

Reviews And User Driven Content

You can use your website visitors to help populate and promote your site. Add a review feature whereby your visitors can click on a product and then provide their own review. This will extend the content that is found on your site and it will also provide you with what are effectively recommendations from your buyers.

Product And Shopping Sites

An Ecommerce SEO strategy will require that you find ways to encourage links from other websites. Product sites and shopping sites, comparison sites, and review sites all offer the potential to help improve your website performance in this area so you should look for ways in which to populate these sites. Consider asking customers to leave reviews on external pages as well as internal, and avoid the temptation to fill review sites with your own fake product reviews.

Hope it helps you..!!