Online Marketing News

Online Marketing News…

Smarter Inboxes Means Marketers Need to Get Smarter Too - Promotional emails, cold calling, telemarketing, and direct mail have taken a hit with Gmail now segmenting your incoming marketing messages. Much to the dismay of many legitimate marketers (as opposed to spammers), their opt-in newsletters are being sent to a ‘Promotions’ tab. Clara Shih, author, The Facebook Era, on LinkedIn.

Editable Video App Makes Brand Films Easy for All Salons – YouTube founders, Chad Hurley and Steve Chen, launched recently a new video-focused community and mobile phone video app, MixBit, which has the ability to offer phone-based editing for the first time, offering huge potential for the beauty industry. 

Mobile Commerce May Top $25 Billion This Year Says comScore – Mobile commerce now accounts for one of every $10 spent online and is growing at a faster pace than traditional e-commerce. 

Facebook Settles ‘Sponsored Stories’ Lawsuit for $20 million – Facebook will pay $15 per user after a judge approved a final legal settlement that intends to compensate users for the social network’s decision to display their pictures in sponsored stories ads without permission.

Vine Grows to 40 Million Registered Users – After only seven months since Twitter acquired Vine, the six-second video sharing app has more than tripled its user base since June.

How to Make a Marketing Analytics Mindset Stick – Pat LaPoint, Executive VP of MarketShare, explains how to manage the intersection of marketing and metrics successfully, pointing (pun intended) to key principles that drive adoption: goal setting, visibility, honesty, transparency, bluntness, training, communication.

Responsive Design: The Next Great Hope or All Hype [Infographic] – Responsive web design adapts a site’s layout to various device types. Images, button, grids and text are automatically re-sized to provide the best user experience. For your mobile only visitors, responsive design is crucial. 

Changes at LinkedIn Create New Marketing Opportunities – LinkedIn is moving away from its roots as a business-oriented social network and becoming a business-to-business (B2B) content publishing platform, providing marketers a chance to include native ads in the feed and PowerPoint-style ads using technology from SlideShare, which they acquired last year. 

The Art of Writing Great Google+ Posts – If you’ve been stumped over how to write exceptional posts for Google+, you won’t be once you read this ‘how to’ from a writer who has mastered the art. 

Retailers Face Shoppers Moving to Mobile Only – Researchers at comScore found that, on a monthly basis, about a third (35%) of the top 50 retailers’ audience came exclusively from smartphones and tablets. Translated, this means that of overall U.S. website usage, retailers are facing more consumers viewing their sites only from a mobile device.

Google Announces ‘Helpouts,’ a Help-for-Cash Video Chat Service – Google has quietly launched a new p2p video chat helpline service. Anyone can sign up to receive or provide help, and providers can make money off chat sessions. You need a Google+ account and, if you charge for your time, Google takes 20%.

Yahoo! Finally Tops Google in Unique U.S. Visits – Yahoo! had more unique visitors in the U.S. than any other web company, including longtime No. 1 Google. Shares were up more than 2.5% in midday trading in the stock market last week, near 27.80, which had to make CEO, Marissa Mayer, happy.

But … Google Still Tops in Video and Search – Google is still more profitable than Yahoo! and when you factor in mobile traffic and search queries, Google still rules.

Facebook Shutters Physical Goods Delivery in Gifting Service – More than 80 percent of gifts sent on Facebook were digital, so plans to ramp down its physical gifting service are based on an overall lack of user demand.

25 of the Smartest Women on Twitter – From iconic TV journalist, Christiane Amapour to Chelsea Clinton to editors and authors, entrepreneurs and innovators, this list contains some super smart tweeple.